How I See LinkedIn
To me, LinkedIn works a lot like SEO. It’s a discovery engine that shapes how people find and perceive you when you show up consistently.
You might not treat it as your main platform, but every post you share acts like a signal. It helps you stay visible, relevant, and credible in your field.
Even the posts that don’t “perform” still count. They build your archive. Over time, your name starts popping up in more feeds, your ideas start getting recognized, and your audience slowly forms around what you stand for.
This consistent activity signals to the platform’s algorithm, your network, and potential clients or employers that you are an active, engaged business.
What I Aim to Create
I focus on three main types of content:
1. Client stories that go beyond testimonials
I love sharing authentic client experiences that highlight growth and transformation. Each story explores the challenge, the process, and the tangible results we achieved together.
2. Insight-driven reflections
I enjoy translating industry statistics and macro trends into personal, relatable posts. Rather than just reporting numbers, I focus on their human impact (what they mean for the everyday work of my peers and clients).
3. Educational content that empowers
Above all, I’m passionate about creating content that helps others think, learn, and do better.
My Work in Practice
