I’m a LinkedIn ghostwriter, and here’s how I keep my work human

I’m a LinkedIn ghostwriter, and I scroll through a ton of posts every week for ideas. 

Lately, they all sound the same. They share the same hooks, tone, and a similar “personal story turned life lesson” format. You can predict the post before you even finish the first line. 

In response, I decided to take a different approach for my clients.

Here’s what I’m doing instead:

Example: It’s not the formula—it’s the wording template.

I came up with this idea and asked ChatGPT to turn it into a LinkedIn post. And of course, the hook it gave me was the one you just read. 

The rest is also predictable. Here’s how it continues:

As you can see, the structure is familiar: hook, context, conclusion. But what makes so many LinkedIn posts feel identical is the phrasing template AI uses.

I’ve noticed two main types of AI phrasing formulas: rhythmic and structural. AI recycles them across topics.

Here are a few common AI rhythms.

AI Rhythm cues	Description	Example
Sentence length variation	AI keeps sentences too uniform, creating a flat cadence.	Consistency builds trust. Trust builds loyalty. Loyalty drives success.
Intentional pauses (line breaks)	AI uses single-line paragraphs for emphasis or emotional pause.	It looked great on paper. Then we launched it. Turns out — performance doesn’t follow polish.
Contrast in flow	AI maintains a single speed or emotional tone.	Every business needs strategy, clarity, and consistency to succeed.
Repetition for rhythm	AI repeats for redundancy, using patterns that sound robotic.	We work hard. We grow fast. We deliver results.
Tension + release	AI resolves every sentence neatly.	Challenges are opportunities in disguise.

Now, here are the structural formulas.

AI structural cues	Description	Example
Formulaic contrast	Overused “It’s not X, it’s Y” or “Not just X, but Y” constructions that feel templated.	It’s not about working harder, it’s about working smarter.
Perfect balance statements	AI tends to create neat dualities that feel too symmetrical.	It’s a blend of creativity and strategy.
Over-structured transitions	Predictable connectors like “In today’s world,” “That’s why,” “Ultimately,” “At the end of the day.”	In today’s fast-paced world, brands must adapt.
Generic universality	Statements that sound sweeping or moralizing.	We all need to embrace change.
Safe adjectives	Repetitive use of neutral praise words (innovative, dynamic, impactful, inspiring).	An innovative approach to impactful marketing.
Explanatory redundancy	Re-explaining the obvious or stating intent.

So, as a LinkedIn ghostwriter, I focus on these phrasing templates to make my posts sound personal and less predictable. I do my research and personalize the post sentence by sentence until the post feels human.

Here’s how I rewrote the same post.

View the post on LinkedIn.

Data from October 2024 shows that 54% of long-form posts on LinkedIn are AI-generated. You’ve probably seen them yourself.

Meanwhile, many users continue to publish short, 300–500-word posts. To me, that’s unnecessary. LinkedIn is a social platform, and I’ve found that shorter posts land better.

So I try to keep mine around 150–200 words. Sometimes even less, depending on the topic. I cut the fluff, avoid repeating the same idea in different ways, and focus on being direct and to the point.

Here is an example:

View the post on LinkedIn.

As a writer, I put myself in my readers’ shoes. LinkedIn professionals are analytical, strategic, and results-oriented. They respond to clear, actionable insights rather than hype, vague encouragement, or emotional appeals.

And AI writing expands into drama, as if narrating an emotional diary. (I avoid that)

So, I write in a neutral, factual, and professional tone. Instead of relying on feelings or emotional language, I emphasize facts, data, and specific actions.

In the following example, I discussed a brand’s success story and added additional insights. I also ensured that the tone remains neutral and free of emotional language.

View the post on LinkedIn.

My focus is to deliver clear, practical information that readers can learn from.

AI writing is generic. We all know that.

So, my first step to make LinkedIn posts feel human is to focus on a specific angle and turn it into a learning source. 

I take, for example, a data point, trend, or real-world challenge and expand on it with actionable insights for readers.

As in the following post, I analyzed a TikTok trend and explained why it works, offering insights to help my audience improve their TikTok strategy.

View the post on LinkedIn.

I also make guidance tangible by using benchmarks, case studies, or concrete examples. 

And finally, when I can, I create the next step for readers. These could be templates, checklists, and frameworks that turn the insights I provided into action. This way, the reader finds it valuable because it’s actionable.

I’m a LinkedIn ghostwriter. I help founders, consultants, and creators turn their ideas into LinkedIn posts.

My approach is to share real client stories and transform industry insights into relatable content that educates and empowers your audience.

I view LinkedIn like SEO. The more you show up, the easier it is for people to find, remember, and trust you.

And every post counts. Even the ones that don’t go viral. They build your archive, refine your voice, and attract an audience that believes in what you stand for.

If you’re interested in working together, reach out at [email protected], or connect with me on LinkedIn.